Energizer and Earnhardt Ganassi Racing celebrate 16 years of racing partnership by Lighting Up the NASCAR Sprint All Star Race to Set World Record
ST.LOUIS, January 24 –Coming off of their best season yet, Earnhardt Ganassi Racing with Felix Sabates is once again teaming up with Energizer to make records of an altogether different variety. At this year’s NASCAR Sprint All-Star Race at Charlotte Motor Speedway, Energizer and Earnhardt Ganassi Racing will attempt to set a Guinness World Record for the most flashlights lit up at one time at a sporting arena.
The Energizer Light Up The Night event kicks off the 16th year Energizer and Earnhardt Ganassi Racing have worked closely together to bring excitement and innovation to the race circuit.
At the NASCAR Sprint All-Star Race on Saturday night, May 21, Energizer will distribute free Energizer® LED Headlights to race fans as they enter the track. When signaled to “flash their brights” during pre-race activities, fans will turn on their head lights to Light Up The Night at Charlotte Motor Speedway. Representatives from the Guinness Book of World Records will be on hand to record the event.
“Energizer is proud to be a long-time sponsor of Earnhardt Ganassi Racing,” said Jim Olsen Vice President North American Marketing, Energizer Holdings, Inc.“Earnhardt Ganassi Racing had a record setting 2010 and to celebrate Energizer is excited to rev up fans by setting a record in the stands. Now That’s Positivenergy™”
In addition to helping set records, fans can stop by the Energizer tent and be entered in drawings to win Energizer prize packs and Target gift cards.
The Light Up the Night event is illuminated by Energizer® lighting products. Innovative and dependable lighting has been Energizer’s passion for more than 110 years, and each year the company raises the bar by delivering technology solutions in portable lighting that meet the needs of the most demanding consumers. From the versatile, hands-free Energizer LED headlights to a full line of emergency preparedness lights, Energizer offers lighting solutions that provide the brightness levels, run times, and design elements that consumers require.
Driving Home the Preparedness Message
Since the NASCAR Sprint All-Star race is taking place in May – which is right before the start of hurricane season – Energizer will make a donation to a Charlotte-area disaster response group to help them get prepared in advance of severe weather. The donations will be generated, in part, by purchase of Energizer batteries and lights at Target.
“As part of the new Now That’s Positivenergy™ platform Energizer is committed to making a difference in communities across the country. We want to help the residents of Charlotte power through whatever Mother Nature throws their way,” said Olsen.
*Free Energizer® Headlights available to fans while supplies last